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Sounds Great, But What Exactly is the MONSTER?
MONSTER (noun) (adjective) 1. A lead generation process to get face to face appointments with homeowners. 2. A system of step-by-step training & follow up designed to connect with homeowners so you can turn strangers into leads and leads into listings. 3. A lifestyle of being a real estate advocate.
The MONSTER works with any niche, as long as there is publicly available data (MONSTER connects you with data providers too!), including: Expired Listings, Canceled Listings, FSBOs, Divorce, Missed Payments (NOD) Probate…
What MONSTER is NOT
This is not a postcard system or mail system!
This is not an elaborate door knocking system!
This is not a set of scripts for cold calls from the call center system!
This is not a magic formula to get listings “on the Internet”!
This is a 100% unique redirectional marketing approach based on GUARANTEED
face-to-face-meetings with REAL people!
Why Real Estate Professionals (and Investors) Need the MONSTER?
The MONSTER solves 2 problems:
How to get quality leads without buying them from companies like Trulia, Zillow, or Realtor.com.
How to connect with your prospects in the way that they would respond to your message and hire you as their Realtor.
Real estate search is dominated by Trulia, Zillow, Realtor.com, Redfin and Google. Even top producers are in no position to compete with those giant companies. MONSTER Marketing System is based on redirectional marketing that re-directs prospects to real estate agents before they become online leads. MONSTER enables real estate professionals and investors to generate leads on their own terms… on demand.
Connect and Engage
Most real estate professionals engage in advertising, not marketing. Advertising is based on “spray and pray” concept. You blast your message as wide and loud as your budget allows and expect that it will resonate with some netting you a few prospects. Marketing is a more targeted approach than advertising, but more importantly, marketing creates connection and results in engagement. It’s a lot easier to sell to a friend than to a lead.
Ejoy Predictable Results
One of the most frustrating aspects of being a real estate professional is not knowing where your next commission check is coming from. The MONSTER Marketing System is designed for those who wish to work smart, not hard, and delivers predictable results. As long as you continue practicing MONSTER Marketing, you will always have listings in your pipeline. Marketing brings a steady growth, while advertising created dramatic lows and highs.
How It Works? (MONSTER Lead Generation Process)
PICK A DATA SOURCE
Using any public data source (Expired, NOD, Tax Lien, FSBO, Probate, etc.), you will identify 18 properties that you would like to target. We will recommend the best data providers and give you exclusive pricing so you can go from data to listings in no time. You will also get access step-by-step training on data mining for listings.
DELIVER THE MONSTER
Deliver the MONSTER device to your target properties. MONSTER has a 100% open rate.
GET APPOINTMENTS IN YOUR INBOX
Homeowner responds seeking more info by calling your call center. Recommended vendors are always pre-screened, tested, and trained on the Monster Marketing systems and scripts for setting appointments for you.The call center obtains homeowner's phone number and email address. They will email date and time for each appointment they set. MONSTER has 20% response rate (mailers and postcards, in comparison, have only 3% response rate).
GO TO APPOINTMENTS. MEET THE HOMEOWNERS
You will meet homeowners at their homes, deliver a package with information they need ("give to get") and start building credibility and connection with them. No more chasing leads--they will come to you instead!
FOLLOW UP, FOLLOW UP, FOLLOW UP...
Use SlyDial, MailChimp and other free tools to follow up with your prospects. Build your rapport by answering any questions they may have & act like a homeowners advocate until they completely trust your advice and expertise. We will show you step-by-step how to create an automated follow up sequence.
GET A LISTING
Meet the homeowner for the final time at their home or (ideally) have them come to your office to sign the Listing Agreement.
RINSE AND REPEAT
Participate in our coaching group, hone your conversion techniques, utilize online tools to farm smart and repeat the process until you are able to get 1 listing per week... on demand!
(Bonus material alone is worth $1,500 and is NOT available anywhere else!)
Video Course: "So You Bought a Domain" Series
5-module video training on how to establish and grow online visibility for your business. Great for beginners, technologically challenged and social media shy.
Video Training #1: Never Forget Your Password Again
Video training on how to generate unlimited passwords (all in your head) that are easy to remember, but hard to guess.
Video Training #2: Everything You Need to Know About Online Website Builders
Not all websites are created equal. Learn about the different types of websites, and the real truth about heavily promoted online website building tools.
Previously Recorded Webinars, Podcasts, and Articles
It would take a separate page to list all the titles of previously recorded webinars, podcasts, specials, interviews with industry leaders, web tips and tricks available to MONSTER Owners. All online, accessible 24/7 from computers, smart phones and tablets.